Unlike some brands that have stopped producing seasonal Lookbooks, PRETTYNICE continues to release a Lookbook each season for customers enthusiastically. The owner, Da Tou, explained, "We view the Lookbook as a 'record.' It’s usually presented through visual forms that interest us at the moment, making it more like a creative work of the brand."

"Nowadays, there are many ways to promote and spread the word. Each brand has its unique aesthetic concepts and focuses. By concentrating on their strengths, brands can better establish their personalities, highlighting differences and showcasing various possibilities."

— Feature on Hypebeast Taiwan